In 1997, Nigerian Born, Chicago native and University of Illinois student Ola Ali decided to make a difference. Ola, at the time an athlete himself, realized how important it was for athletes and entertainers to create and maintain a positive profitable Brand in themselves.

His aphorism was that "A Big Figga is someone who stands out in the crowd". Through his indomitable creativity and motivation to become a difference maker,and with the help of others and current partner,Ben Ross Big Figga Entertainment’s Marketing and Management division was born. Allibalogun’s goal for the marketing and management divisions were to help promote integrity, professionalism,strong work ethic and self-esteem into the minds of Individuals that reach for stardom and to those who believe they are destined to be on top.

Since 1998, Big Figga Entertainment Inc. has exposed this lifestyle on the college campuses of University of Illinois, Illinois State University, and Southern Illinois University. They were also the first entertainment company to successfully combine two major university campuses for one huge event dubbed "The ISU-U of I Collabo Party." Over 5,000 people were in attendance. As Big Figga continued to gain notoriety they began hosting events in Chicago, Minnesota, Charlotte, and Atlanta, Miami. Atlanta, etc with A-List Celebrities and athletes like Fabolous, Wale, Derrick Rose, Shaquille O’Neal, Allen Iverson.